Sunday, August 24, 2008

COMMUNICATION NETWORK . . .

What can I concluded about this topic is all discuss the types of networks organizations need to have, the advantages of using these networks, and the characteristics of particular communication networks. Communication networks are the channels that provide “highway” for information travel. Organizations must create, cultivate, and nourish these networks. There are several networks necessary for effective organizational communication which is upward, downward, and horizontal networks. Messages in organizations, whether they are formal or informal, there are travel in one of three directions. Either the messages travel upward from subordinate to superior, downward from superior to subordinate, or horizontally between employees on the same level. Next are formal and informal networks. Formal networks are those that are prescribed by the organization. These are the official, appropriate channels for people to follow when relaying information. Informal networks are those channels that carry information on routes that are not prescribed by the organization. Informal networks usually generate on the basis of factors that are only peripherally related to corporate policy. Last but not least are internal and external networks. External networks in organizations refer to those channels that carry information from within the organization to outside the organization, or those networks that carry information from outside the organization to inside the organization. Typically, external networks carry advertising messages, messages related to public relations, and messages relaying information about consumer complaints, concerns, and recommendations. The phone numbers and website addresses in many products are examples of external networks. Any channels within the organization that carry information are called internal networks. Vigilance in terms of maintaining these networks is as essential as vigilance in terms of maintaining the quality of motor highways. Without navigable routes, messages cannot be communicated intra or interdepartmentally. The result of poor networking can be organizational chaos and disaster.

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