Friday, August 1, 2008

WHAT IS THE MEANING OF ORGANIZATIONAL COMMUNICATION?

“Organizational communication, can be defined as people working together to achieve individual or collective goals. People can relate to each other only through some form of communication. The survival of an organization depends on individuals and groups who are able to maintain among themselves effective and continuing relationships. If we can understand organizational communication, we will understand the organization itself. Communication can be defined as "the transfer of meanings between persons and groups". The purpose of communication may range from completing a task or mission to creating and maintaining satisfying human relationships. The word transfer means more than the simple process of "packaging" an idea as conceived by a sender and transporting it to the mind of a receiver, where it is "unpackaged". It implies the creation of meaning in the mind of a sender followed by a re-creation of the same meaning in the mind of a receiver. If something occurs along the way to change the sender's original meaning, the communication has failed in its intent. Communication may be considered a functional part of an organizational system, and it may be considered in an interpersonal context. The structure of an organization is determined in part by the network of channels or paths along which information must flow between members or subunits. ”

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